not too bad

Well, I think it could have a positive effect. Just like with images of lung cancer and destroyed teeth & gums may ward away potential buyers of cigarettes...maybe "speedkills" can act as a similar deterrant. Perhaps they could add some images of mangled bodies in a car crash :).

Not really. The scary pictures on cigarrete packets scare the heck out of non-smokers but make smokers want to smoke even more.

Oh great... Another government advertisment... It really isn't going to do much, placing a huge ad over an entire town...