BMW announces 7.6% sales rise as US, China demand grows

Tuesday, August 9, 2011

BMW HQ, located in Munich, Germany.
Image: Cccc3333.

Automobile manufacturing company BMW has announced that its sales increased by 7.6 per cent during the month of July. BMW reported that 129,094 units were sold during the month, consisting of the motor vehicle brands of BMW, Mini and Rolls-Royce Motor Cars.

In a statement, Ian Robertson, member of the Board of Management of BMW, told of the company reporting "the most successful July sales ever", claiming that it is "well on [the] way to achieving our recently announced target of over 1.6 million vehicles in 2011, the best ever sales result for the BMW group".

Demand increases were notable in the United States and China in particular. 21,409 vehicles were delivered by BMW in the United States in July, an increase of 11.7 per cent from July 2010. In China, 18,858 units were sold in the month, meaning a sales rise of 36.1 per cent on the same month last year, with the increased popularity being attributed to "substantial gains in many markets", BMW said. Sales increases were also reported in South Korea, Russia, India and Brazil. BMW did admit to a decrease of sales by 0.8% in Germany, the country in which the company is based.

	[BMW has had] the most successful July sales ever
—Ian Robertson, BMW Board of Management member

As a brand, BMW sales stood at 108,721 for July, 7.1% more than July 2010. In the year to date, BMW delivered 962,468 vehicles, a 17.9 per cent rise. According to Agence France-Presse (AFP), developing markets have become the cause of the substantial popularity of high quality automobile manufacturers. However, growth in this area may decline later on in the year, due to the difficulties facing the global economy, AFP claims.

Meanwhile, General Motors stated on Friday that its China sales decreased by 1.8 per cent in July this year compared to the same month in 2010. This was due to a lowered demand for commercial vehicles, AFP reported.

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Sources

"BMW posts record sales in July" — AFP, August 8, 2011
"BMW vehicle sales up 7.6 percent in July on U.S., China" — The Baltimore Sun, August 8, 2011

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