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Wikinews:Briefs/Business/December 20, 2005

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Tuesday, December 20, 2005

THQ signs with Massive Network

THQ has signed a deal with the advertising company Massive Network. Massive Network is a broker that places advertising into online games. The ads are unique in that they can change over time like billboards on the highway. In a game about rescuing hostages a hero might walk past Coca-Cola machine's one week and Pepsi the next. He may pick up a newspaper with ads for real companies in it. Advertisers get an audience, game makers get extra revenue, and game players get more realistic games. Nokia, Vivendi, Paramount, Panasonic, Warner Bros, Universal Music and Honda have already signed on. Game makers Sony, Ubisoft, and Atari have signed on as well. Massive Network says it has over 100 titles committed to carrying its ads.

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Texas's largest utility, TXU, offers Internet over power lines

Texas's largest utlity, TXU Corp., in a deal with Current Communications Group plans to offer high speed Internet access over power lines in the state. TXU has agreed to pay Current Communications Group approximately $150 million over 10 years to use Current's BPL network. In the deal TXU will become an equity holder in the privately held Current. Current's other shareholders include Google Inc. and another US utility company Cinergy Corp. The deal will offer access to 2 million homes and businesses mostly in the Dallas-Fort Worth area. Construction is planned to start in 2006 along TXU's 14,000 miles of transmission lines and 100,000 miles of distribution lines. Current's only existing Internet access customers are through Cinergy, where it charges between $20 to $45 monthly for speeds up to 3 megabits per second.

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  This page is archived, and is no longer publicly editable.
Articles presented on Wikinews reflect the specific time at which they were written and published, and do not attempt to encompass events or knowledge which occur or become known after their publication.

Got a correction? Add the template {{editprotected}} to the talk page along with your corrections, and it will be brought to the attention of the administrators.

Please note that due to our archival policy, we will not alter or update the content of articles that are archived, but will only accept requests to make grammatical and formatting corrections.

Note that some listed sources or external links may no longer be available online due to age.

The text of this article is licensed under the terms of the Creative Commons Attribution 2.5 License
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