Insane

When they successfully implement their own coordinated public relations and political action campaigns. That would be my guess.

P.S. I think it's worth noting that, at least in the U.S.A where I reside, the rights/freedoms of "sexually normal (sic) but not married people" have greatly increased over the last few generations. It's not been so very long ago that unmarried consenting adults could be arrested for fornication (in general and/or a variety of specific sex acts) in a number of U.S. States.