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Fragment of a discussion from Comments:Mark Zuckerberg named 2010 Time Person of the Year
"As a result of the public backlash it received from the United States for naming the Ayatollah Khomeini Man of the Year in 1979, Time has shied away from using figures that are controversial in the United States."
From Wikipedia http://en.wikipedia.org/wiki/Time_Person_of_the_Year
This says it all.
Wow, I was kinda joking. If those are the rules of Time magazine then Bush should have got man of last decade and Assange should get man of 2010. Tbf it is a US magazine, which isn't big here in the UK at least although it is known so i suppose it's not in their interest to alienate potential readers