Microsoft invested 4 billion USD into Xbox division
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Wednesday, September 28, 2005
Since launching Xbox in 2001, the Microsoft game console project has resulted in a $4 billion loss for the company, an amount estimated to be approximately equal to 10% of Microsoft's total cash reserves.
The Xbox game console was marketed by Microsoft as a loss leader with the plan of establishing a profit base derived from game sales and licensing to third party game publishers.
Microsoft intends to continue their loss leader strategy with the successor to their console, the Xbox 360, which will be released November 22, 2005, just in time for the Christmas buying season.
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This page is archived, and is no longer publicly editable.
Articles presented on Wikinews reflect the specific time at which they were written and published, and do not attempt to encompass events or knowledge which occur or become known after their publication.
Please note that due to our archival policy, we will not alter or update the content of articles that are archived, but will only accept requests to make grammatical and formatting corrections.
Note that some listed sources or external links may no longer be available online due to age.
