Wikinews

MTV debuts 'Logo' cable channel targeting gay market

There are no reviewed versions of this page, so it may not have been checked for adherence to standards.

Saturday, July 2, 2005

Logo
Logo

MTV Networks launched a new cable channel to 10 million homes Thursday featuring movies, documentaries and original programming targeting the lesbian, gay, bisexual and transgender audience becoming the first 24-hour digital cable network offered in the United States on several cable providers and satellite systems.

Logo will present original series, documentaries and specials as well as a library of over 200 lesbian and gay films. The cable channel is also teaming up with CBS News to cover lesbian and gay stories and headlines.

While the channel debuted Thursday, Viacom, the parent comany of Logo, had still not signed licensing agreements with several of the largest cable providers including Comcast and Cox. DirecTV signed a deal Wednesday making Logo available to 13 million households, and Time Warner and Atlantic Broadband have committed to carry the network.

Advertisers will include Orbitz, Tylenol, Motorola, Miller Lite, Lions Gate Films and Subaru wishing to market to the coveted 25-to-49 age range providing an opportunity to reach out to the lesbian and gay market.

Wikipedia
Wikipedia
Wikipedia has more about this subject:

Opposition to the new channel was expected with MSNBC quoting Janice Crouse, senior fellow at Concerned Women for America, a conservative public-policy women's organization based in Washington, D.C., calling Logo "another example of an assault on children's innocence, a means of legitimizing a homosexual lifestyle, mainstreaming homosexuality in a positive and appealing way."

The Gay & Lesbian Alliance Against Defamation (GLAAD) hails the launch of Logo.

"Logo has the potential to reach millions of American television viewers with images and stories that can play a vital role in broadening understanding of our lives, our families and our relationships," says GLAAD Entertainment Media Director Damon Romine. "MTV Networks has a long history of groundbreaking gay and lesbian programming, and devoting an entire network to telling our stories gives us cause to celebrate."

"What these networks provide is something new: an unprecedented opportunity for gays and lesbians to see ourselves depicted as we are, rather than as others see us," Romine says. "At its best, television holds up a mirror to our lives, and the advent of these three networks means that LGBT viewers can now see themselves more accurately and fully reflected in that mirror."

Many have wondered why it took as long as it did to introduce a national LGBT cable channel considering the success of mainstream network shows like "Will & Grace" and "Queer Eye for the Straight Guy."

Sources

edit
edit
 

Share this:           


 

This page is archived, and is no longer publicly editable.

Articles presented on Wikinews reflect the specific time at which they were written and published, and do not attempt to encompass events or knowledge which occur or become known after their publication.

Got a correction? Add the template {{editprotected}} to the talk page along with your corrections, and it will be brought to the attention of the administrators.

Please note that due to our archival policy, we will not alter or update the content of articles that are archived, but will only accept requests to make grammatical and formatting corrections.

Note that some listed sources or external links may no longer be available online due to age.

  This page is archived, and is no longer publicly editable.
Articles presented on Wikinews reflect the specific time at which they were written and published, and do not attempt to encompass events or knowledge which occur or become known after their publication.

Got a correction? Add the template {{editprotected}} to the talk page along with your corrections, and it will be brought to the attention of the administrators.

Please note that due to our archival policy, we will not alter or update the content of articles that are archived, but will only accept requests to make grammatical and formatting corrections.

Note that some listed sources or external links may no longer be available online due to age.


  The text of this article has been released into the public domain. In the event that this is not legally possible, this article may be used for any purpose, without any condition, unless such conditions are required by law. This applies worldwide. Copyright terms on images, however, may vary, so please check individual image pages prior to duplication.
Please note that this only applies to Wikinews content created prior to September 25, 2005. All content created after that date is released under a Creative Commons license which is mentioned at the bottom of each article. This is currently the Creative Commons Attribution 2.5 License.
Retrieved from "https://en.wikinews.org/wiki/MTV_debuts_%27Logo%27_cable_channel_targeting_gay_market"