British Airways to fly to Iceland

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Friday, August 5, 2005

Icelandair will be facing hard competition from BA

The airline British Airways have reported that they will start flying between Iceland and Gatwick airport, London. British Airways said they will provide the service five times a week; the first flight is scheduled March 26, 2006.

Until now, only two airlines have been flying between the UK and Iceland with passengers: Icelandair, the oldest and biggest airline in Iceland, and Iceland Express, a recent low-fare airline and the competition between them has been fierce.

Icelandair's PR, Guðjón Arngrímsson, said that Icelandair welcomes the competition and believes Icelandair can compete with BA: "This market has been growing rapidly. Iceland has been well marketed in London and Britain as a whole so number of passenger has been rising fast. We're always ready for more competition on every route between Iceland and other countries. We're ready and willing to compete here as we are on other routes" Arngrímsson said.

Birgir Jónsson at Iceland Express agrees. "Iceland Express welcomes the competition without a doubt." He then added, "The competition will benefit us all".

Iceland Express, low fare airline, ready to take on BA

British Airways have reported the tickets will cost about €291.

Sources

"Talsmenn íslenskra flugfélaga fagna samkeppni frá British Airways" — Morgunblaðið, August 5, 2005

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