BSkyB director joins Setanta
Monday, July 11, 2005
The former managing director of BSkyB, Trevor East, has been appointed director of sport at Irish sports TV company Setanta. Prior to working for BSkyB Mr. East, 54, was head of sport at ITV for 22 years. The new role will involve gaining the rights to different sports events, and possibly even the premiership.
Setanta initially started out by broadcasting GAA games to Irish people living abroad particularly in the US. Today, backed by an investment by AIG, it is pursuing an ambitious plan to grow its business - it currently broadcasts the Scottish Premier League and earlier this week it bought control of North American Sports Network. North American Sports Network broadcasts baseball, NFL football, basketball and Nascar motor racing outside the US. Also in the planning stages is a European sports station for the US market.
Related news
- "BSkyB faces challenge in securing British Premiership football rights" — Wikinews, June 11, 2005
Sources
- "Setanta signs up BSkyB man" — RTE News, July 11, 2005
- "Setanta appoints ex-BSkyB executive" — Business World, July 11, 2005
The text of this article has been released into the public domain. In the event that this is not legally possible, this article may be used for any purpose, without any condition, unless such conditions are required by law. This applies worldwide. Copyright terms on images, however, may vary, so please check individual image pages prior to duplication. Please note that this only applies to Wikinews content created prior to September 25, 2005. All content created after that date is released under a Creative Commons license which is mentioned at the bottom of each article. This is currently the Creative Commons Attribution 2.5 License. |