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Apple and Orange pair up in UK iPhone deal

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Tuesday, September 29, 2009

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Mobile operator Orange has announced it will soon be selling Apple's iPhone in the United Kingdom. The deal marks an end to rival network O2's position as sole UK supplier of the smartphone.

Apple's iPhone (2007)
Image: Blake Burris.

Orange has not yet given details of pricing or dates, but said the iPhone will be available to buy "later this year". It could be a sweet deal for Orange; in February O2 revealed it had sold over a million iPhones since the British launch two years ago. The newest iPhone 3GS has also been selling well, with some stores having trouble keeping up with demand.

Orange's entry could prove fruitful for consumers as well, with some expecting it to lead to a price war. The operator will not have to share its revenues with Apple as O2 did under its exclusive deal, possibly allowing it to cut prices. However it is thought that O2 may be renegotiating its own terms with Apple, or even have done so already.

O2 certainly didn't seem to have sour grapes, acknowledging that its exclusive position was only "for a limited period of time". Although AT&T still have sole rights to sell the iPhone in the United States, most other markets already have multiple providers.

Vodafone, who already sell the iPhone in several other countries, have also expressed an interest in selling it in Britain. Another major network in the UK, T-Mobile, recently announced plans to merge with Orange UK.


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  This page is archived, and is no longer publicly editable.
Articles presented on Wikinews reflect the specific time at which they were written and published, and do not attempt to encompass events or knowledge which occur or become known after their publication.

Got a correction? Add the template {{editprotected}} to the talk page along with your corrections, and it will be brought to the attention of the administrators.

Please note that due to our archival policy, we will not alter or update the content of articles that are archived, but will only accept requests to make grammatical and formatting corrections.

Note that some listed sources or external links may no longer be available online due to age.


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