Al Gore-owned cable news channel to relaunch August 1 with viewer-created content

There are no reviewed versions of this page, so it may not have been checked for adherence to standards.

Monday, April 4, 2005

San Francisco, California — A year after buying the struggling Newsworld International 24-hour U.S. and Canada cable news channel, former U.S. vice president Al Gore and his partner, millionaire Ohio attorney and politician Joel Hyatt, plan to re-launch the channel with a new name, a new concept and a new target audience.

Starting August 1, the channel will be known as Current and will aim its news programming at the 18-34 year old demographic that traditionally does not tune into cable news. "The Internet opened a floodgate for young people whose passions are finally being heard, but TV hasn't followed suit. Young adults have a powerful voice, but you can't hear that voice on television ... yet," Gore said in a press release issued from the network's San Francisco studios.

Gore said the new channel will be partly created by citizen journalists, where viewer-created reports will find their way on air. "We want to transform the television medium itself, giving a national platform to those who are hungry to help create the TV they want to watch. We're creating a powerful new brand of television that doesn't treat audiences as merely viewers, but as collaborators," Gore said in the release. The network posted submission guidelines on its new website which launched Monday.

Gore bought Newsworld International (NWI) from Vivendi Universal last year for $70 million. It was the only TV asset of Vivendi's not snapped up by NBC in the creation of the NBC Universal media conglomerate. NBC already had two struggling cable news channels of its own. NWI's current news content is mostly rebroadcasts of news produced by the Canadian Broadcasting Corporation.

Originally, the network was going to be remodled as a liberal counterpart to the popular Fox News Channel, which some critics claim is a conservative-slanted newscast despite the network's denial that it is "fair and balanced" in its reporting. But after market research, the new owners of NWI decided that a liberal news network was not financially feasible.

Instead, they focused on a youth-skewed news channel under the code name "INdTV" (pronounced "Indy Tee Vee"). The new name, Current, and re-launch date announcement was timed to coincide with the annual National Cable & Telecommunications Association convention, which is being held this week in San Francisco, the same city as Channel's new headquarters.

Sources

Beth Fouhy. "Gore launches new TV channel aimed at younger viewers" — Associated Press, April 4, 2005
Joe Flint. "Gore Group to Start Cable Channel as Youth Forum" — Wall Street Journal, (Subscription required) April 4, 2005
Denise MArtin. "Ex-VP bows retooled youth net" — Variety, (Subscription required) April 4, 2005
"Al Gore and Joel Hyatt Unveil Current" — PRNewswire, April 4, 2005
Joe Motavalli. "Expect Gore's cableto snap" — New York Post, April 2, 2005

External link

Current TV website

Share this:

This page is archived, and is no longer publicly editable.

Articles presented on Wikinews reflect the specific time at which they were written and published, and do not attempt to encompass events or knowledge which occur or become known after their publication.

Got a correction? Add the template {{editprotected}} to the talk page along with your corrections, and it will be brought to the attention of the administrators.

Please note that due to our archival policy, we will not alter or update the content of articles that are archived, but will only accept requests to make grammatical and formatting corrections.

Note that some listed sources or external links may no longer be available online due to age.